Last week, I received the November edition of Yen Plus, and in it was a cute little story by George Alexopoulos called “Prom Night”, a Western independent artist/comics writer who has a nice little web portfolio you can check out. Earlier this year, Yen Press published a one-shot by Queenie Chan which was surprisingly interesting. These two writers are just a small pinch of the talent out there that’s trying to get work published as independent comics writers.
George’s story reminded me of a little fact – that anthologies, like in Japan, are perfect for one-shots. In Japan, contests exist throughout the year that allow new and aspiring authors get their work into an anthology and have it graded by the readers. Readers pick what they like and what they don’t, and those stories that they end up liking the most oftentimes get turned into long-running manga series. For example, if the readers of Yen Plus liked “Prom Night,” they would be able to vote it up and see what happens. While “Prom Night” is a fairly one-minded short, its characters, who are all cute, awkward, and lovable, could definitely be part of a longer running series.
The question is though – what is the point of a one-shot manga in the US? The publishing world in the West is a lot different than the publishing model in Japan, and making one-shots available to the general reading public isn’t nearly as important if you aren’t going to do anything with them. Showcasing talent is an okay use of space, but I really want to read more of “Prom Night,” and I’m fairly certain that I’m not going to get to.
It interests me that anthologies like Yen Press and Shonen Jump have surveys that have ranking systems like the original anthologies, but I wonder if they use the information they get from the surveys is used to influence publishing decisions. As an aside, the survey in Yen Plus is a page of the anthology that you need to tear out and fill in and mail to Yen Press. It’s pretty flimsy paper (because the anthology is printed on low quality paper) so it doesn’t hold up very well. It would be a better system if they could get one of the post-card inserts that sells subscriptions to be a survey card. I would definitely fill that out and put it in the mail. Survey postcards would be sweet, but digital works too – give readers a slip to vote in an online poll and offer a small prize (maybe a copy of an upcoming manga release) to a randomly-drawn participant (Viz does this with Shonen Jump, but Yen Press doesn’t do this with Yen Plus).
When Shojo Beat went down, it concerned me that manga anthologies might be going the way of the dodo here in the US, and I think that giving readers a say in what gets published and what gets cut is an essential move for any anthology. If, in some imaginary world, I was a Japanese manga reader and the Japanese version of Yen Plus released “Prom Night,” I could vote on it and know that my votes would count to whether or not it got published again. That’s power for the reader, and it increases the investment that your anthology subscribers have to your brands, as well as your manga licenses.
Getting this to work would require some tabulation and extra work for each publishing team, but the trade-off is a strong idea of the popularity of each series in an anthology within weeks of its publication.The strength of such a series popularity survey is unmeasurable – letting readers have a say in what they read is just another way that manga publishers can interact with the community, change their content for the better, and sell more copies.
